PropertyMe
PropertyMe is a SaaS provider of tools for real estate agents. Part of their brief to us was to help them transition to a new website, an operation fraught with risk of dropped Google rankings. Not only did they transition with minimal impact, but their rankings also shot up for both of their domains.
Additionally, we manage the company’s digital advertising for two domains. In both cases, we’ve seen conversions rise while costs per conversion have fallen, despite stiff competition.
Part of this success comes from a close working relationship, one in which PropertyMe consults with us before making changes so we can advise on minimizing negative impacts and maximizing benefits.
And now, the numbers…
| SEO – Metrics | Start | Latest | Improvement |
|---|---|---|---|
| Clicks | 346 | 14,684 | 4,144% |
| CTR | 0.12% | 20.08% | 16,213% |
| Avg. CPC | $2.76 | $0.56 | 80% |
| Cost | $956.18 | $8,292.41 | 767% |
| Conversions | 1 | 101 | 10,000% |
| Cost/Conversion | $956.18 | $82.10 | 91% |
| Conv. rate | 0.29% | 0.69% | 139% |
Digital Spotlight’s expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing. We didn’t even see a drop in our Google rankings when we relaunched our website completely. In fact, our rankings increased substantially!
Iris Lever, CMO, PropertyMe