About Digital Spotlight Finance
Financial services businesses count on us for leads
Think digital agency and you think “creative.” But who makes Facebook, Google, and Instagram tick? Engineers. And the engineers who build algorithms speak only one language: math. So if you want to harness those algorithms in your favor, you need someone who speaks the same language.
If anyone knows amazing numbers when they see them, it’s people in financial planning, insurance, tax advice, accounting, and other financial services. That’s why they count on a digital marketing agency founded by actuaries—advanced mathematicians who’ve cracked the code behind the algorithms.
Protecting results, detecting opportunities
You’ve probably heard about algorithm changes throwing a business’s digital marketing into disarray. Killer campaigns start batting zero overnight. A website that topped the rankings for business-critical keywords suddenly becomes as good as invisible, disappearing to the second page of a Google search.
These seismic shifts can leave creative agencies scratching their heads. However, our datasets and statistical analyses detect the changes constantly vibrating through Google, Facebook, and Instagram.
We use these math skills to find our clients their edge, protect that edge, and develop new ways to keep them ahead of the pack every time an algorithm change creates new opportunities.
How Google ranks agencies
When Google ranks the best digital marketing agencies, it doesn’t look at the ads: it looks at the results. If an agency wants to impress Google, it must have Google-certified staff who:
Manage the highest levels of adspend
Have a fast-growing client list
Keep those clients for long periods
Doing all these things is how we’ve spent years in Google’s top partnership tier, Platinum. That top-tier status gives us (and you):
- Direct-dial access to Google’s best support. (If there’s an issue with your account, we only have to pick up the phone.)
- First look at new features. (You’ll be using Google’s newest tools before your competition has even heard of them.)
Not your usual introverted mathematicians
Do your clients want multi-tab spreadsheets with a thousand data points or do they want results? Our clients are the same. They love having the data, but they’re smart enough to look for one number ahead of all others: qualified leads.
We understand not all leads are created equal. Our clients don’t care how many contact forms are submitted through their site each week—they care about how many of those leads will turn into immediate revenue. Our clients don’t care how many people call them from an ad. What our clients do care about is how many emails and calls turn into business.
This is one of our key differences—we like to speak to our clients about our research and make sure you understand why our strategies will be effective without having to be mathematicians yourselves.
We talk to you about what makes a quality lead for you. Then, we design our success metrics to measure only those leads. And that’s not the end of the conversation. We check with you regularly to make sure what we’re seeing on our dashboards matches what you’re experiencing in sales.
Why lock-in contracts don’t add up for you or for us
When you deliver real numbers, you don’t need to lock in clients. When the numbers are real, clients stay because they want to. So when we promise you real numbers, we back that by having:
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No long-term contracts: we’re no strings attached because we’re confident you’ll stay for the results. Leave at any time with no hassle.
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You own the deliverables: if we build you a website or make ads for you, they’re yours from the minute they’re ready. Our results mean we don’t need to hold anyone hostage.
Clear reporting data you can actually understand
We work in financial services, where the numbers speak for themselves, so we cut through all the acronyms (CPC, CTA, COA, CTR, CPA…). You’ll find our reports are crystal clear about what matters to you: how many leads you’re getting and how much you’re investing to get them.
Ready to turn up your lead flow?
Working with us starts with a no-pitch consultation. That no-pitch part is guaranteed. We can say that because we take on new clients only when we’re confident that we can make a significant difference.
Anything less makes no sense for you or us because we’re both about one thing: results.
Book your pitch-free consultation now, and we’ll give you the honest numbers on what’s possible for your lead flow.